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Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an autoresponder
service is tracking capability.

Tracking customer response
with a paid autoresponder service can lead to more effective
advertising campaigns. The autoresponders that come with your web host don't have
built-in tracking capabilities.

You'll never know, without the tracking capabilities of an
autoresponder service. How many visits are
you getting to your websites from your newsletter and
autoresponders? Is anyone reading your newsletter?

You can track all
the clicks made from your newsletters and autoresponders. You receive
these essential tracking capabilities, with paid autoresponder services, however.

You could run other split tests in order to make other
marketing decisions. You can
measure the response as an aid in determining your product's
price. One half
of your list could receive an offer at one price and the
other half could receive a different price offer, for example. You can even run split tests to see which ads
or offers appeal to your subscribers, sometimes.

A paid autoresponder service can help increase profits
by helping you determine the effectiveness of your
communications, yes. Autoresponders working hard at tracking responses for you, you can have unlimited, by paying a modest monthly fee, so.